Examples of my work and what I’ve learned along the way.
How we 3x’ed Google clicks in the past few months
We went from 90 Google clicks a month to 257 in 28 days, with no ad spend and barely any backlinks. It started with recording our sales calls.
Case study: how we made the Curbside Compost Club film
A behind-the-scenes breakdown of the Curbside Compost Club film: the brief, the shoot, and where the footage lives across the landing page, social, and AI search.
What seven years inside Red Bull's marketing machine taught me about authenticity
How I adjusted normal marketing strategies to meet the subservise marketing and branding techniques of Red Bull.
